Improving click-through-rates is an essential part of any successful pay-per-click campaign. High CTRs can lead to additional revenue and profit. In AdWords, higher CTR ads are also more likely to receive a good quality score which can substantially lower the cost of traffic. Here are 7 simple ways you can improve your ad click-through-rate.
PPC Archive
13 Crippling PPC Mistakes That Can Leave You Broke
Pay-per-click advertising is commonly used by many marketers and business owners. Because PPC is so competitive the line between profit and deficit can be a thin one. Avoiding mistakes is vital to the long term success of any paid search campaign. In this article I will outline 13 of the most crippling PPC mistakes.
PPC: Is the Google Adwords Display Network Worth It?
Paid Search: The Biggest Reasons For Why Your Business Will Fail With PPC
Pay-per-click platforms such as Adwords and Adcenter can be extremely profitable. Unlike search engine optimization, paid search can deliver targeted traffic overnight, yet plenty of businesses fail miserably with their PPC campaigns. Once a business fails they tend to write off PPC and deem it as an unprofitable activity which is a shame because more often than not the failure is avoidable.